Renowned marketing consultant and author Richard Rosen wanted to shift the focus of his website towards speaking engagements and seminars. Working closely with his partner Jane, I redesigned and rebuilt the website from scratch with a strong emphasis on Richard’s personality as a public speaker, using images of him in action as well as incorporating video on most of the site’s pages.
“Kudos to Jefferson Powers for his brilliant work creating the new site.”
— Jane Rosen on LinkedIn
The challenge with this website, for a Denver-based land stewardship firm, was to present a large amount of complex information without overwhelming the viewer with bland, featureless text. We opted for a very simple graphic design, replaced text with infographics where possible and practical, and made use of large margins and negative space to reduce the visual impact of the text.
“Jefferson worked on three different websites for me over a several month period. His work was fantastic, and his speed and responsiveness is unparalleled. I’d highly recommend Jefferson for anybody looking for website work.”
— Eric Williams
Executive Director, EnviroFinance Group
Managing Partner, Tellurium Partners
President, Legacy Land Stewardship
This was the second time I did a website design refresh for this client, a Portland-area home stager. This time, we opted for a WordPress website that would offer modern features such as an image slider on the home page, and a gallery of before and after images that can be easily updated with new images.
“For a very reasonable fee, Jefferson re-vamped my website and visually improved it immensely. As a home stager I have a gallery of pictures that needs to take center stage and Jefferson did that beautifully. This guy knows his stuff!”
— Kate Jahnson, Home Stage Home
The challenge for Visual Translations was to convey a lot of information about what they do without overwhelming visitors to their website. Their old website had a lot of content on it, which I worked with them to re-organize, cutting material where necessary. We settled on a simple, unobtrusive design that would allow their infographics to be the website’s focus.
“Jefferson updated my website to WordPress, and within two weeks I had secured a valuable new client inquiry that will result in new work revenues far exceeding Jefferson’s reasonable fees. He is a patient and thoughtful consultant who I highly recommend to anyone looking for an efficient refresh or new site design.”
— Mark Allen, Visual Translations
This Portland-based realty company had a stock WordPress site that they wanted to bring in line with their overall rebranding campaign. I was able to come up with a look that complemented their marketing strategy, while also incorporating many realty tools such as a map search, featured properties slide show, and lead capturing that were underutilized on their previous website.
“Jefferson is great! Every step of the process, from design to implementation, was quick and easy. He’s fast, responsive and friendly… and we now have a great website. Highly recommended!”
— J. Ryan Potts, Home Sweet Home Realty
Writer/producer Jane Rosen needed to upgrade her static website to one that could serve dynamic content and that she could easily edit and update. I helped her reorganize her existing content, making changes and additions where needed, and built the site in WordPress, the best platform to incorporate the client’s need for easy updates and a blog she could post new content to regularly.
Later, I worked with Jane to refresh the design of her website, updating it to a more modern, streamlined look and feel while retaining most of her existing written content.
“What began as a conversation about my desire to update my website became a productive and delightful collaboration with Jefferson. I threw out a few ideas and he manifested several designs for me — each one artfully crafted and worthy of consideration. Once the design was chosen, I put together pages of copy and Jefferson incorporated images and design elements to make it interesting and active. Let’s face it, there’s nothing worse than a wordy, confusing website — and Jefferson made sure I didn’t fall down that rabbit hole. He was a joy to work with and brought it all together effortlessly. I highly recommend Jefferson for web design and other creative endeavors.”
— Jane C. Rosen of JustJane Inc.
Rosen Convergence Marketing called me in to work with them on their re-branding of Drive Oregon’s website. I consulted on changes to the website’s content, direction and look and feel. Together we came up with a new design, which I implemented using the WordPress publishing platform with a custom theme and incorporating dynamic features such as an interactive image slider.
“Jefferson developed a user-friendly, visually compelling website for one of our clients, Drive Oregon. As an organization with many members and resources to display, Jefferson was able to present innovative solutions to showcase the material – all while working timely and efficiently. By incorporating our marketing methodology with his expertise and design aesthetic, our client is seeing 3x the amount of interaction on their new website.”
— Carrie Schave, PR/Marketing Manager at ROSEN
Gary needed a new website to replace two previous websites, one detailing his professional background and another promoting his first novel. The primary focus of the new website is the novel, but he wanted to be sure to include some of the background material from his professional site.
We organized and re-wrote the content from the two sites that we wanted to keep, and I created a simple, clean design that would get information about Gary and his book to the viewer quickly and easily. I also incorporated a video trailer for the book, as well as Gary’s new blog on business fiction.
“Jefferson designed and implemented my new author web site. He was required to aggregate information from two existing web sites and add new material that we both created. His experience, creativity and ability to immerse himself into my particular situation made the process smooth and pleasant. I would highly recommend Jefferson for any web design project.”
— Gary Goldstick
Randall wanted a major design refresh for his website, with an eye towards simplifying the layout and paring down the content so as not to overwhelm site visitors with too much information. He wanted the look to be classic but not dated, so I went for a newspaper headline look with a modern, functional layout.
“Jefferson Powers is my go-to guy for web design – his technical expertise and design aesthetic have consistently yielded great results.”
— Randall Jahnson
This redesign for photographer Michael Romanos provided an interesting opportunity to build a website strictly in HTML, something I hadn’t done for several years. Michael’s website is essentially an archive of images available for licensing, with no blog or other need for any kind of dynamic content. Additionally, the client has a passing familiarity with HTML himself, so a content management system really wasn’t needed either. The result was a simple website that puts the focus squarely on the photography, without any gimmicks.
“I had been sitting on my stale and outdated web site for years when I approached Jefferson for help. He listened to my ideas, improved upon them, offered suggestions and worked with me to produce a site in very short order that met all my needs, looks great, and was affordable. It’s been an entirely positive experience.”
– Michael Romanos